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E-books in Marketing & Sales category by John Burnett - The Global Text Project, 2011 This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
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( 3682 views) by Olujimi Kayode - Bookboon, 2014 A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained. ( 3853 views) by L. Wrightsman, J.
Powers - Hughes Marketing Solutions, 2013 The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year. ( 3182 views) by Robert W. Palmatier - Marketing Science Institute, 2008 Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more. ( 4034 views) by Seymour Fine - Project Gutenberg, 1981 An idea is taken for granted in the scheme of things.
Someone exclaims, 'I've got an idea!' What is it that he has?
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From where did he get it? How was it transmitted? How might it spread to others?
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These are the questions dealt with in this book. ( 5808 views) by Steve Weber - Weber Books, 2007 No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies. ( 5267 views) by Roy Everitt - BookBoon, 2012 With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications. ( 5482 views) by Jim Lecinski - Vook, 2011 Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
( 6837 views) by Varinder Taprial, Priya Kanwar - BookBoon, 2011 Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search. ( 6471 views) by Jeff Tanner, Mary Anne Raymond - Flat World Knowledge, 2010 The book teaches the experience and process of actually doing marketing - not just the vocabulary.
It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage. ( 8771 views) by MTD Training - BookBoon, 2010 Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
( 10700 views) by Rob Stokes - Flat World Knowledge, 2010 The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing. ( 8218 views) by Andrew Whalley - BookBoon, 2010 Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc. ( 9222 views) by Andrew Ivey - BookBoon, 2010 This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
( 8447 views) - Government Printing Office, 2009 A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process. ( 9269 views) by Paurav Shukla - BookBoon, 2008 Make sure you are well prepared for your exam.
The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation. ( 9682 views) by Paurav Shukla - BookBoon, 2008 This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis. ( 10373 views) by Jackie Jarvis - How to Books, 2007 The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. ( 11232 views) by John Burnett - Global Text Project, 2008 The book introduces students to the marketing strategies and tools.
It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner. ( 11868 views).
Hello Friends, This is a awesome ebook on Marketing management for all the student pursuing management courses or MBA. This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section which will really help you during your exams. The key topics covered in this ebook, notes of Marketing managementare as follows: Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing.
Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part,I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs, Part III Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs, Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force. You can easily download these notes, eBook for Marketing management by clicking the link below.